A
Report On
CONSUMER BUYING BEHAVIOUR
IN SMALL CAR MARKET
Submitted to:
Prof. Dr. Somnath Chakraborty
Faculty (Marketing Management II)
Institute of Management Technology
Raj Nagar, Hapur Road, Ghaziabad, U.P.-201001
Submitted By
Abhishek Roy 01
Akash Bhatt 02
Amit Kumar Yadav 05
Nalin Garg 22
Anand Bhardwaj 07
Gaurav G Shinde 36
Contents
Introduction 3
Report Purpose & Context 4
Research Approach 4
Response Rate 4
Age Distribution 5
Research Results: 6
1. IMPORATNCE OF ATTRIBUTES 6
2. FUEL PREFERENCE 7
3. BRAND IMAGE 8
4. INFORMATION SOURCES 9
5. BRAND vs ATTRIBUTE 10
6. NANO EFFECT 11
Conclusion 12
Appendix 13
Introduction
Indian Car market industry is booming. With the increase in per capita earning Indians are buying cars like never before. According to the Society of Indian Automobile Manufacturers, (SIAM) sales of passenger cars in India have exceeded the magical one million mark putting India among a select group of prosperous countries where passenger cars sell in such high numbers. Significantly while domestic car sales increased by 27.4 per cent to 696,207 units from 541,491 units the previous year, exports rose 56 per cent to 1, 25, 327 units during this period. Also for the first time in hi ...