Construct: Speed
Article 1
Dommeyer, CJ, Moriatry, E 2000, ‘Comparing two forms of an e-mail survey: Embedded vs. Attached’, Market Research Society. Journal of the Market Research, vol. 42, no. 1, pp. 39-50, viewed 10 September 2008, ABI/INFORM Global database item: 52612850
This article studies between an attached e-mail survey and embedded e-mail survey to make out which type is more effective at encouraging survey response. The results have shown that embedded survey has a much higher response rate than attached survey. However in terms of speed, number of item omissions, or response bias there were no variations between both methods.
Authority: Curt J. Dommeyer is a Professor of Marketing and Eleanor Moriarty is an undergraduate business major at California State University, Northridge. Curt J. Dommeyer has written several other scholarly journals. Using the internet search, results have shown that Curt J. Dommeyer’s works have been cited by other authors.
Accuracy: This article has been researched reasonably well as the authors clearly explain the relevant methods used. Quantitative data have been supported with appropriate tables.
Reliability: The article is reliable as most of the sources referenced in the article seem to be academic. In fact some these sources are from other academic journal sources such as Academy of Management Journal.
Validity: Research data collected appears to be valid in the area of study. The author’s ideas and thoughts make sense throughout the article. Research data collected appears to be valid in the area of study.
Bias: There is no noticeable bias in this article. The authors did not give any personal opinion. The article is based on the related research the authors have ...