Definition of the Industry
The computers and peripherals industry is comprised of manufacturers of personal computers, servers, mainframes and workstations, electronic computer components, various types of peripheral equipment, and ATMs. While many of the major players in this business operate in various sectors of this industry, the primary computers and peripherals industry is defined under the SIC Code 35771. This industry is growing globally due to innovations in technology components and increased consumer spending in China, India, and Africa, and many of the major players in the industry are refocusing their marketing efforts to these places. While the U.S. market is fairly saturated and mature, new markets in developing countries provide the industry with renewed purpose; thus, the international value of this sector is expected to reach $620.4 billion in 2011, up from $492.4 billion in 2006.
The most successful market for the computers and peripherals business is in Asia Pacific, which counts for 33.4% of the industry’s global revenues, and this area is expected to provide the most future growth because of its large untapped customer base. Following the largest segment is the United States market which is more mature and accounts for 31.8% of the total sales. The third largest revenue area for this industry is Europe which covers 27.9% of the industry, and the rest of the sales, 6.9%, come from smaller regions of the world.
Major Companies in the Industry2:
Company  Market Share Revenues (2007) Details
Hewlett-Packard  16% $104,286 million Specializes in personal computers, imaging, printing, access devices, consulting, and IT infrastructure
Dell Computer Corp 9.7% $61,133 million Personal comp ...