CANON MARKETING PHILIPPINES INC.
A STUDY PRESENTED FOR FINAL/ ORAL DEFNSE IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS FOR THE CURRICULUM
BUSINESS RESEARCH
NOVEMBER 3, 2006
ACKNOWLEDGEMENT
I wish to express my gratitude and profound appreciation to those people who in their own way help me accomplish this thesis as a requirement for the curriculum Business Research.
To Ms. Domingo, my adviser, for her valuable assistance, suggestions, and knowledge shared in the realization of this thesis.
To our loving parents for their understanding and guidance especially for their financial support that made this thesis successful.
To the Branch Manager of Canon Marketing Philippines, who provided all necessary data I needed to complete this thesis.
To my friend who always stand beside my keeping my spirit alive and enlighten me to keep going.
ABOVE ALL to our Almighty God, who increased my wisdom, patience and understanding,.
CHAPTER I
RATIONALE
Industrialization and entrepreneurship ate the contributory factor to a fast growing economy. Therefore, industrialization and entrepreneurship is the dream of many developing countries. As to the Philippines, having been chosen by the multi-national company Canon, as an outlet of marketing its products means a great trust on the capabilities of the Filipinos.
As the information technology becomes one of the most popular industries today, Canon Marketing Philippines is challenge to push new and innovated technologies in the market of the Philippines. Manufacturing innovations evolve from maintaining a global production system rooted in local cultures. Canon's leading edge developments provide leading-edge document processing sol ...