Introduction:
Identifying the difference between big retailers such as Wal-Mart and Target is just more than sales and merchandising. Wal-Mart's Mission Statement is quality goods at low price, responsible manufacturing, and opportunities for growth. On the other hand, Target's mission is to develop, grow, and expand a company of well-trained, highly-motivated, and customer-service-oriented. Target measure the company's achievement based on the role in the communities they serve. Target is committed to social, economic and environmental well-being in every community. The question is why consumers choose one retailer over the other and who these consumers are, and to find out which one is the greater investment going forward. This paper will clarify the stock trading, the type of securities, and the growth of two companies between Wal-Mart and Target.
Company's Stock Trading and Stock Characteristic for Wal-Mart and Target
Wal-Mart rates higher than Target when it comes to returning customers, variety in products, price and store availability, however, Target receives higher rates for store organization, cleanliness, style, store navigation and location, product quality, customer service, and advertising. Although Wal-Mart is a $200 billion market capitalization company, and Target's market cap is $50 billion, Target could easily increase its share from its current level by raising customer satisfaction of price, availability, and ease of finding store locations to the level of Wal-Mart stores.
The trade on electronics which Target and Wal-Mart stock are exchanged is based on minimum standards for net tangible assets, earnings, market value of publicly held shares, and number of common shares owned by the public, and monthly trading volume. So fa ...