HMB 524 Marketing Strategy
Organization Analysis:
Just Group
Prepared for
Barbara Evans
Prepared by
Rangsikul Likhitthanawong
6189458
Executive Summary
This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well.
The external environment analysis covers Porter’s 5 forces, PEST analysis. Five Forces analysis shows the high intensity of industry competition. PEST analysis shows the result that external factors affect Just Group in several ways. On the other hand, SWOT analysis is complied for internal environment analysis.
In the part of strategy review, it is done using the Seven Traits of Organization model as the principle. (Schumann 1994). The summary of each trait review is as follows:
Strategy review ? Customers driven
Just Group has seen an importance of acquiring customer satisfaction, so the organization has adopted some customer-oriented strategies which are offering latest fashion to diversified target market, launching loyalty program to keep customers, moving along with changing in customer taste, and developing customer commitment throughout its organization
Strategy review ? Technology driven
To manage all retail stores, Just Group needs some effective techn ...