THE CONSUMER ELECTRONICS AND HOME APPLIANCE INDUSTRY
The Indian market has a turnover of approximately 190 billion. The industry can be divided into 2:
? The white goods like CTV, DVD, Audio etc
? The brown goods like Refrigerators, Washing Machines etc
KEY GROWTH INDUSTRY DRIVERS
? Rising income levels and increasing affordability; fuelling consumerism and growth in demand for aspirational goods
? Change in perception of Consumer goods as ‘basic necessities’ as opposed to ‘luxuries’, largely driven by increased awareness and advertising.
? Rationalizing of prices by key players, due to a conducive tariff policy by the Government.
? Increasing demand for technology driven replacement of consumer goods and household appliances.
The consumption of Television from the company has risen from 17 to 20% whereas washing machines had risen to 25.1%.
THE COMPANY
? Videocon was founded in 1987 by Nandlal Madhavlal Dhoot.
? At that time it used to manufacture TV and Washing Machine.
? Videocon entered Refrigerators and coolers segment in 1991.
? In 1995, Videocon started manufacturing Glass shells for CRT
? 1998, Videocon started manufacturing Compressors & Compressor Motors.
? The Videocon group is the largest homegrown consumer electronics and home appliances company in India today with an annual revenue of $4.1 billion
? 18 manufacturing facilities and an employee base of 10,000 people.
? Currently, it is the number-four player in the Indian household appliances segment and is competing with Whirlpool, LG, and Samsung.
FINANCIAL RESULTS
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