Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
University of Phoenix
Problem Solution: Global Communications
Once a leader in the telecommunications industry, Global Communications has fallen on hard times due to increased competition. Three years ago Global Communications stock traded at $28 per share. Global Communications stock price has now dropped more than 50 percent and is now trading at $11 per share. In an attempt to increase profitability, the company has alienated the union and created possible issues with other stakeholders. The union is citing contract manipulation and has spoken out against the strategy stating that Global Communications failed to look at the union as a partner and Global Communications should have evaluated other options before deciding to send union jobs overseas. The union is threatening legal action.
Global Communications has developed a two-step approach. First they plan to grow by introducing new services to small business and consumer markets including local and long-distance telephone, video services, satellite broadband, and wireless internet access. Second the company plans to reduce costs to by outsourcing technical call centers to India and Ireland. In order to address this gap, senior leadership at Global Communications must employ effective communications techniques and address the issues and values of their stakeholders. This analysis examines Global Communications' current situation, issues and opportunities, and the stakeholders' perspective.
I have outlined the issues and opportunities that Global Communications will need to
address in table 1.
Situation Analysis
Issue and Opportunity Identification
Once a l ...