INDEX:
ABBREVATIONS 5
ASSUMPTIONS MADE 5
INTRODUCTION 6
THE TECHNOLOGY 7
INTRODUCTION OF THE BUSINESS 9
MISSION AND VISSION OF AIRBUS 10
KEY PLAYERS 10
HISTORY OF AIRBUS 11
INDUSTRY ANALYSIS 14
Birth 14
Growth and Adaptation 15
Differentiation and Competition 15
Shakeout 17
Opportunities 18
RESPONSIVENESS TO NEW TECHNOLOGY 19
R&D EXPENDITURE 20
MAIN COMPETITOR 20
INDUSTRY PREDICTIONS 21
TECHNICAL FEASIBILITY 21
Concept Testing 21
Primitive Prototype 23
Product Risk & Benefit 23
INTELLECTUAL PROPERTY RIGHTS 24
DISTRIBUTION CHANNEL 25
PRODUCT LIFE CYCLE 25
CONCLUSION 26
REFERENCES 26
ABBREVATIONS:
EADS ? The European Aeronautic Defence and Space Company
IP ? Intellectual Property
BAE ? British Defence and Aerospace Company
A380 ? AIRBUS (aircraft model number) 380
R&D ? Research and Development
CEO ? Chief Executive Officer
ISO ? International Standards Organization
DB ? Decibels (Unit of sound)
TAI ? Turkish Aerospace Industries
CASA - Construcciones Aeronáuticas
COO ? Chief Operating Officer
U.K ? United Kingdom
U.S ? United States
XWB ? Extra Wide Body
ASSUMPTIONS MADE:
There are some assumptions made in the report;
1. The type of Intellectual property (IP) applied to each division is all based on assumption.
2. Market analysis is also based on assumption.
3. The Business Model (licensing the IP) is an assumption.
INTRODUCTION:
This report will brief in detai ...