Overview
Darren Skanson, the CEO of Colorade Creative Music (CCM). As a lead classical guitar artist of Colorade Creative Music, he travels all over the country to perform light classical guitar and sell his line of CDs. He graduated in Moorhead State University with a BA in music and minor in Business in 1989.
In 1993 Darren is hired by Malcolm Watson, the owner of Watson and Company, to be a guitarist. After Darren¡¦s college friend Jennifer was hired to serve as Watson and Company¡¦s booking agent who was responsible to book duo nationwide, Watson and Company¡¦s annual sales increased from $100,000 to $250,000. Darren realized that he can making his living by performing at art festivals around Colorade and sell his CDs like what Malcolm Watson did. After discouraged by Malcolm Watson that he didn¡¦t want move a big step in his business, Darren decided to leave Watson and Company with Jennifer to start his own company called Colorade Creative Music (CCM) in January 1995 to achieve the vision of make up his own record label o produce and distribute recorded CDs of his and other musicians' works.
Generally, most of the managing duty is handled by Darren himself. After two of his CDs released, he became more and more busy. He noticed that he needed more experienced people to join the crew to handle different tasks for the company. For example, he hired Andy who got valuable knowledge of how to capitalize on art festivals to give him hand and Amy as Andy¡¦s assistant.
During Colorade Creative Music was expanding by time to time. Darren started feeling it is difficult for him to mange the business. He faced difficulties because of lack of knowledge of promotion and marketing skill. With the availability of cheap production equipment ( ...