TASTE COKE ZERO TO BELEVE IT
Coca-Cola South Africa has launched Coca-Cola Zero in its trademark portfolio of brands. Coca-Cola Zero is The Coca-Cola Company’s biggest global product launch in 20 years.
Coca-Cola Zero, which tastes exactly like classic Coca-Cola, has the added benefit of zero sugar and comes in a distinctive black design, setting it apart from the classic Coca-Cola red colours.
Since its launch in the US, Coca-Cola Zero has been voted the hottest new product by AOL, second only to the Apple iPhone.
Ilan Sobel, Marketing Director for Coca-Cola SA, says the launch is one of the most important in the soft drink giant’s history.
“It’s what consumers would least expect, the taste we have always had in Coca-Cola but with Zero sugar. The product is edgy and innovative.
“The new brand has been launched in over 85 markets, and its phenomenal success has helped fuel total soft drink sales the world over.
“Research shows both men and women are becoming more health and body conscious, in line with global health and wellness trends. This consumer insight provided the company with the opportunity to increase the growth of the sparkling sugar-free segment.
“Coca-Cola Zero, since its launch in other markets, is already starting to bring back the excitement and innovation in sugar-free soft drinks that consumers want.”
He says the global success of Coca-Cola Zero to date is due to its authentic Coke taste. It appeals to those who are looking for “the pleasure Coke has always given but with Zero sugar”.
The launch of Coca-Cola Zero will have no impact on Coca-Cola and Coke light, as the target audiences are different.
Sobel says aside from the taste, the product also looks ...