COKE vs. PEPSI
Finance Case Write-up
In this writing, we will discuss about WACC, EVA, their uses in evaluate a firm's performance?. and apply into a particular case of comparing performance of Coca Cola and Pepsi based on the past and forecasted data.
1.Definitions of EVA and its strengths and limitations
Economic value added (EVA) has been getting plenty of attention in recent years as a new form of performance measurement. An increasing number of companies are relying heavily upon EVA to evaluate and reward managers from all functional departments.
So what is EVA?
EVA is a value-based financial performance measure based on Net Operating Profit after Taxes (NOPAT), the Invested Capital required to generate that income, and the Weighted Average Cost of Capital (WACC).
Quite simply, EVA is the after-tax cash flow a firm derives from its invested capital less the cost of that capital. EVA represents the owners' earnings, as opposed to paper profits. The formula to measure EVA is:
EVA = NOPAT - (Invested Capital x WACC). (1)
EVA is a dollar amount. If the dollar amount is positive, the company has earned more net operating profit after taxes than the cost of the assets used to generate that profit, in other words, the company has created wealth. If the EVA dollar amount is negative, the company is consuming capital, rather than generating wealth. A company's goal is to have positive and increasing EVA.
However, as companies introduce new tools for managing their businesses, it is required that each manager also develops a working knowledge of those tools by discussing not only their definitions but also their strengths and limitations.
Strengths
In order to understand the strengths of EV ...