Business Mission and Vision
The Goal of Coca-Cola:
The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business.
B. Measurable Goals and Growth of Coca-Cola:
The Coca-Cola Company reported first quarter earnings per share of $0.46, a 35 percent increase from the prior year first quarter earnings of $0.34. Gross profit and operating income increased by 15 percent and 35 percent, respectively. Revenues for the quarter increased 13 percent, reflecting the increase in gallon shipments of 6 percent and improving pricing concentration. Net operating revenues increased 13 percent during the quarter to $5.1 billion. In February, the Company approved its 42nd consecutive annual dividend increase, a 14 percent increase of the quarterly dividend from $0.22 to $0.25 per common share. This is equivalent to an annual dividend of $1.00 per share, up from $0.88 per share in 2003.
A. Major Views of Coca-Cola
A. Views of the World: There is much in our world to celebrate, refresh, strengthen and protect. Coca-Cola feels that they should offer a soft-drink to the entire global community, which is environmentally safe and accepted. Coca-Colas view on civilization is that they must strive to belong to every contemporary civilization, helping to support the population by supplying the populations with jobs, and also help out the local and global economies that their employees live in.
B. Behavior ...