1.Introduction	1
2. Definition	3
3. Executive Summary	4
4. Strategic Overview	6
MARKET DRIVERS	6
Economic Overview	6
Consumer Expenditure	6
Table 1: Main Economic Indicators 1995-99e	6
Figure 1: Household Expenditure 1998 	7
Table 2:- Household Expenditure 1998	7
Demographics	8
Table 3: UK Workforce Jobs 1995-98	8
Figure 2: UK Workforce Jobs 1995-98 	9
Table 4: Distribution of Households by Size 1997-98	9
Figure 3: Distribution of Households by Size 1997-98 	10
TOTAL MARKET SIZE	10
Figure 4: Sandwich and Coffee Shops Sales 1994-99e 	11
Table 5: Sandwich and Coffee Shops Sales 1994-99e	11
Figure 5: Growth in Sales of Sandwich and Coffee Shops 1994-99e (1994 = 100) 12
Table 6: Leading Players in the Multiple Sandwich 
Specialist Shop Market 1999	12
Table 7: Leading Players in the Multiple Coffee Shop 
Market 1999	13
5. Key Issues	14
GROWTH IN POPULARITY	14
Overview	14
Coffee Shops	14
Sandwich Shops	14
Consumer Profile	15
Coffee Shops	15
Sandwich Shops	15
Table 8: Increasing Growth of Coffee Shops	16
Table 9: Increasing Growth of Sandwich Shops	17
FOOD ON THE MOVE	18
Overview	18
Consumer Profile	18
Coffee Shops	18
Sandwich Shops	18
Table 10: People Who Prefer to ?Eat in' at Coffee Shops	19
Table 11: People Who Prefer to ?Take-away' at Coffee Shops	20
Table 12: People Who Prefer to ?Take-away' at Sandwich Shops	21
Table 13: People Who Prefer to ?Eat in' at Sandwich Shops	22
Table 14: People Who Prefer Pre-packaged Sandwiches	23
Table 15: People Who Prefer to Made-to-order sandwiches	24
HEALTHY OPTIONS	25
Overview	25
The Supermarkets	25
The Specialists	25
Consumer Profile	25
Table 1 ...