I. ORGANIZATION POSITION
Mission
Coca-Cola’s mission is very critical to the company’s operation and success. Everything we do is inspired by our enduring mission:
? To Refresh the World... in body, mind, and spirit.
? To Inspire Moments of Optimism... through our brands and our actions.
? To Create Value and Make a Difference... everywhere we engage.
? To Innovate. Grow. Add Value.
We strive to create growth that allows us to bring good to the world by refreshing people every day and inspiring them with optimism, through our brands and our actions.
Vision
The company’s vision is to achieve sustainable growth.
Goals/Objectives
The company has many goals and objectives it attempts to achieve. They will differ from market to market and region to region because of consumer differences and market trends. Some of them are:
? Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
? People: Being a great place to work where people are inspired to be the best they can be.
? Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs.
? Partners: Nurturing a winning network of partners and building mutual loyalty.
? Planet: Being a responsible global citizen that makes a difference.
Management and Governance
The Coca-Cola Company is committed to sound principles of corporate governance. The Board is elected by the shareowners to oversee their interest in the long-term health and the overall success of the business and its financial strength. The Board serves as the ultimate decision making body of the company, except for those matters reserved to or shared with the shareowners. The Board selects ...