Coca-Cola And Its Evolution

The
Coca-Cola company started out as an insignificant one man
business and over the last one hundred and ten years it has
grown into one of the largest companies in the world. The
first operator of the company was Dr. John Pemberton and
the current operator is Roberto Goizueta. Without societies
help, Coca-Cola could not have become over a 50 billion
dollar business. Coca-Cola was invented by Dr. John
Pemberton, an Atlanta pharmacist. He concocted the
formula in a three legged brass kettle in his backyard on
May 8, 1886. He mixed a combination of lime, cinnamon,
coca leaves, and the seeds of a Brazilian shrub to make the
fabulous beverage(Things go better with Coke 14).
Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's
Pharmacy, as a five cent non-carbonated beverage. Later
on, the carbonated water was added to the syrup to make
the beverage that we know today as Coca-Cola.
Coca-Cola was originally used as a nerve and brain tonic
and a medical elixir. Coca-Cola was named by Frank
Robinson, one of Pemberton's close friends, he also
penned the famous Coca-Cola logo in unique script. Dr.
John Pemberton sold a portion of the Coca-Cola company
to Asa Candler, after Pemberton's death the remainder was
sold to Candler. Pemberton was forced to sell because he
was in a state of poor health and was in debt. He had paid
$76.96 for advertising, but he only made $50.00 in profits.
Candler acquired the whole company for
$2,300(Coca-Cola multiple pages). Candler achieved a lot
during his time as owner of the company. On January 31,
1893, the famous Coca-Cola formula was patented. He
also opened the first syrup manufacturing plant in 1884. His
great achieve ...
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