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Master of Business Administration
Strategic Analysis and Choice
Chan Kwok Yuen, Roger
Student Number : 079015674
October 2007 Intake
|C O N T E N T S |
INTRODUCTION…………………………………………………………...PAGE 3-4
STRATEGY AND BUSINESS PORTFOLIO…………………………..…..PAGE 5-6
WHAT IS BOSTON CONSULTING GROUP GROWTH/SHARE MATRIX ?…………………………………………………………………..PAGE 7-9
BENEFIT, LIMITATION AND IMPROVEMENT OF BCG GROWTH/SHARE MATRIX………………………………………………………………….PAGE 10-11
ABOUT COACH……………………………………………..…………..PAGE 12-14
COACH HANDBAG AND IT’S MARKET SHARE……………………PAGE 15-16
BCG APPLICATION ON COACH HANDBAG……………………………PAGE 17
CONCLUSION…………………………………………………………...PAGE 18-19
BIBLIOGRAPHIES………………………………………………………PAGE 20-21
INTRODUCTION
Strategic planning(1) may be classified as a kind of systematic effort to make the basic decisions and actions that can lead and guide an organization is required to do, express what and why an organization does it. The purpose of strategic planning is help to manage the positioning of an organization by developing a map. Though this questioned as of lost some of its effectiveness, most of the organization still recognizes the need of some effective strategic planning and implementation. While strategic planning is done properly, an organization can find their most effective position within its industry. There are numbers of different views, models and approaches used by various organizations in strategic planning. The usage of different tools depends on numerous factors like size of organization, business nature, complexit ...