1.0 Executive Summary
Cheesecake Bakery (CB) is a dessert bar and bakery located in the Harlem New York. CB’s vision is becoming a new concept with an old-fashioned feel in order to become a favorite spot for New York natives. CB also hopes to become a destination for the thousands of tourists, both American and foreign, who visit New York every year. As the reported national leader in money spent in restaurants, New York is an optimal location for launching a new restaurant concept.
Mr. Jason has extensive experience in sales marketing and management. Mr. Coleman also has 20 signed partners from three separate dessert shops with years of experience in finance and business administration. As expansions increase due to the development of the Harlem Empowerment Zone over the next few years, CB will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the restaurant industry, CB will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, CB will establish itself as an exceptional dessert bar in New York. We also will gain a competitive advantage in take out and catered desserts.
This plan outlines our company concept, philosophy and forecasted financials. CB hopes to find seed money of $300,000 to launch our business in June of 2008.
Products and Services
CB intends to offer a broad range of cheesecakes. We intend to cater to different cultural tastes of New York’s varied neighborhoods and ethnicities.
Cheesecake Varieties
Amaretto Mousse Cheesecake Easy Lemon Cheesecake