Motorola is a global leader in the manufacture of advanced electronic systems, communications and semiconductor components. Its core businesses include cellular phones, pagers and data communications, walkie-talkie radios, car electronics, personal communications, electronics for defense and space industries, and computers. Semiconductors are used in Motorola communications equipment, computers, and millions of other electronic products. Operating on 6 continents, Motorola has more than 142,000 employees and has manufacturing facilities worldwide.
The fundamental objective of the company is total customer satisfaction through quality, speed, technology and teamwork. To achieve that goal, Motorola focuses on "respect for the individual, always maintain complete integrity, and focus on a vision of a world where everyone can reach their potential." With these goals and principles, Motorola seeks to achieve "what you never thought possible "
The company has a high level of decentralization, which has enabled it to expand rapidly.
Their business operations are divided into 4 sectors:
• General Systems
• Semiconductor Products
• Messaging, Information and Media
• Land Mobile Products
The two main groups are:
• Automotive Group, Power and Control
• Government Group for Space and Technology
This organizational structure is intended to provide flexibility and to use their knowledge in every meaning. In addition, another component of this structure is the organization of new businesses, which guides the company into new strategic alliances to tap the emerging opportunities for high technology and high growth.
Motorola's strategy for customer satisfaction focuses on two beliefs:
• Respect the dignity of the individual
• ...