[pic]
BUSINESS DESCRIPTION
Vision
The Company thrives to remain the leading operators in Thai fitness industry, which is one of the fastest growing industries in recent years. CAWOW operates the business with differentiate concept of “Exertainment” by providing modern gym services with variety up-to date and state-of-the-art work-out equipments and additional charge services. CAWOW is the leader in introducing new facilities and other related businesses to contribute good value to members. Regarding to more health consciousness amongst Thai people, the demand of fitness centers is increasing; especially in Bangkok area. To satisfy that demand, CAWOW starts expanding aggressively to cover all potential locations; especially the prime area in Bangkok and the residential area around Bangkok. In addition, CAWOW sees the high potential in moving to upcountry markets; especially the big cities, such as Chiang Mai and Pattaya. We believe that these two markets have high demand of modern fitness centers and they are untouched by any “Branded Fitness Operator”. This strong expansion plan will continuously generate stronger membership base, reflecting good performance to the Company.
Mission
CAWOW provides full range of fitness services with differentiate look and feel from other fitness operators. In addition to a variety of state-of-the-art fitness equipments, CAWOW also offers additional charge services consisting of Personal Training, Yoga and Pilates. As being the leading fitness operator in Thailand, CAWOW generated 73,000 members from seven operational clubs; Silom, Pinklao, Sukhumvit 23, Ratchayothin, Siam Paragon, Sukhumvit 31 and Chaengwattana, and two presales clubs; Chiang Mai and Esplanade. All CAWOW clubs are in Bangkok and vicinit ...