Case Study Assignment
Carmen Calderon
University of Phoenix
GEN 480 ? Interdisciplinary Capstone Course
Facilitator Scott Dion
August 3, 2006
Case Study Assignment
PART ONE: ANALYSIS
1. Describe all assumptions seen in any documents provided.
a. Kelly:
1. In order to make the August deadline, only one feature can be implemented to the existing
prototype.
2. The employees in the marketing department aren't aware of product mechanics.
3. Adjusting to a new product development and continuing current service is not feasible at
this time.
4. The quality of the product is more important than the release date.
b. Pat:
1. The product will have features that have not yet been tested.
2. The deadline shouldn't be a problem for our technology team.
3. An increase in the product development budget is necessary to meet the August deadline. 4. Being the first company to market their product is more important.
5. A more updated product will require less effort since a prototype already exists.
6. The company will see positive earnings within a year of product release.
c. Cliff
1. A new product must be released in order for the company to remain competitive.
2. The budget can be cut back and the company could still release the new product by the
deadline.
3. The company needs to do something now in order to reinstate itself in the market.
d. Chris
1. Adding or changing features on the prototype shouldn't be a problem for the tech
department.
2. If the company releases a new product first, it will obtain a major part of the earnings.
3. The company needs to enter different areas of the market in o ...