Case Study

Critique Presentation Good evening ladies and gentleman, before I begin delivering the results for Dreampetal for the last financial year let me ask you a simple question. What would be the life time value of a customer, whose single consignment is worth Rs 4.5 million? According to me a customer of this stature is God for us and he deserves to be treated with utmost care so that he never thinks of approaching a competitor for fulfilling his needs. If a customer is not happy with our consignment because of the sub standard quality of products isn’t he justified? If such a condition arises should we be more worried about the immediate loss of revenues because of the rejection of the shipment or his life time value which we are at the risk of losing? In fact if our products are sub standard we will eventually lose not one but all our customers, so instead of ruing over spilt milk I, and I am sure most of the elite gentry here would think that it would be better to do something about quality. The gains from the quality initiatives have also begun to reflect on the balance sheet of the company. For the quarter ending June '05, the unit's loss has come down substantially. If we go at the same rate I am sure we will see our balance sheet in the green next fiscal. It is my humble request to all to give us another year and I am sure we will turn the tide around!...
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