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Case Study: Build-A-Bear: Build-A-Memory
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Case Study: Build-A-Bear: Build-A-Memory
According to this case, in the 1990s dot-coms were very popular. The walk-in stores were not excelling and at this time it seemed like a bad idea to open one that will be selling stuffed animals. Despite this fact, Maxine Clark founded Build- A-Bear Workshop in 1996. Unexpectedly, Clark’s store excelled quickly and greatly, having more supporters versus non-supporters. Not only is the company continuously excelling in profits, but it is also expanding the availability of its products by the many store locations it has opened. The Build-A-Bear Workshop is an organized world where children are able to create their very own stuffed animal just how they want it. The process has a total of seven stations, in which the animal is fully put together. This process leaves a child with more than just a stuffed animal, they have created a memory that most would not forget. Build-A-Bear is very different from other makers of stuffed animals. While the key selling point of some may be quality, Build-A-Bear focuses on customization and the experience. Another significant difference is that the sales of the Build-A-Bear Company do no ...