Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
University of Phoenix
Problem Solution: Harrison-Keyes Inc.
Since 1997, more and more people have used the World Wide Web to shop for products. In 1997, only 2 percent of adults actually purchased items from online stores and in 2003 nearly it was 47 percent (Computer and Internet Use in the United States: 2003, 2005). With more shoppers moving from the traditional brick and mortar stores to online retailers, Harrison-Keyes must capitalize on this rapid growing trend. In recent years, sales for Harrison-Keyes and the industry has been suffering with lower sales and profits. The move to e-book selling is a great strategy for Harrison-Keyes to increase revenue and profits (U. of Phoenix, 2006). The 9-step problem solving method will be applied to the scenario of Harrison-Keyes' plan to implement an e-book commerce to help increase profits and revenue.
Describe the Situation
Issues and Opportunities Identification
Before a solution can be developed, the issues and opportunities for Harrison-Keyes need to be identified. Base on the scenario, the table below was completed to identify these issues and opportunities for Harrison-Keyes to address in its goal to improve revenue and market share.
Table 1: Issues and Opportunities Identification
Issues
Opportunities
Reference to Specific
Course Concept
Harrison-Keyes did not include participants from all level within the organization, including key authors.
The opportunity for Meg and her management team is to reengage the key authors and address their inputs and concerns. Based on the information gathered, Harrison-Keyes can incorporate the authors' in ...