Case Study 24 Robin Hood Book Winning In The Market Place Second Edition

Q2. Should the bands operations be extended to include geographical areas to the North, South, East and West of Sherwood Forest as a way of rejuvenating revenues and cash flows? Why? Why not?

In order to create a plan for the future of the band, we have considered both options.

1. Why the bands operations should be extended.
The band should extend their operations throughout Sherwood Forest in order to rejuvenate revenues, which at present are in decline. They may also be able to access supplies more readily which previously would have been obtained from outlying villages, thus reducing costs.
In order to extend the band geographically it will have to be split into four sub-divisions: North, South, East and West. Robin Hood will have to appoint a manager to each division, as well as be the managing director over all four divisions.
At the moment there are too many people in the forest and there is not enough food available to them. Revenues are already in decline and the cost of purchasing food is worsening their situation. This financial strain is encouraging Robin Hood to introduce a tax to the very people who have been supporting him and his men ? the farmers and the townspeople. If he was to succeed in implementing the tax he will lose respect and loyalty from his allies who play a vital role in his fight against the Sheriff who, as time goes on is becoming stronger and increasingly hard to defeat due to his political connections and his association with the dangerous Prince John.

2. Why the band should not extent their operations.
At present, Robin Hood feels as though he is losing control of the band. He admits to not knowing half of the men and is finding it hard to enforce discipline. With Prince John bei ...
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