Case:
RESTO A
SUBJECT:
Organizational Planning and Development
Note: This is only fictional case.
RESTO A
The Case
The Alabang Outlet of RESTO A has been experiencing very low sales particularly during weekends. The president has asked the operations director, branch manager and marketing manager for a meeting.
1. Situation Analysis/Investigation
1.1. Problem Definition
Very low sales of RESTO Afs Alabang branch especially during weekends.
1.2. Problem Diagnosis
In comparison to other restaurants, the problem of RESTO A is very unusual. It is generally expected that sales during the weekends would be higher than the outputs during weekdays.
1.3. Objective Identification
The meeting called upon by the president aims to address this problem through the conduct of a meeting with the operations manager, branch manager and marketing manager to improve sales output and save the branch from a possible closure or bankruptcy.
2. Developing Alternatives
In developing alternatives, brainstorming is one way/method of doing so, for the formulation of creative solutions to problems.
2.1. The Brainstorming Process
Since the problem had already been defined, which is the low sales output of RESTO A, the participants in the brainstorming process must first analyze the possible cause or causes of this problem.
Possible causes
• Product
The restaurant offers a limited variety of products.
• Price
The price of their products is less competitive in comparison to other restaurants in the area.
• Placement
The company may be located in a less accessible area.
• Promotion
There is low product awareness.
Criteria for sele ...