SCHOOL OF MANAGEMENT, INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY
COURSE TITLE: CORPORATE STRATEGY (MG 655)
Course Type: M.Mgt, Compulsory Course. Credit : 2004
Batch : 2005-07 Year : 2006-07 Semester : Third
Course Instructor : Prof. Atanu Ghosh
The objectives of this course are to:
i) appreciate current issues in emerging business environment and strategic responses of
Global/Indian companies.
ii) understand and appreciate an integrated view of all functional areas of management
iii) develop skills in formulating and implementing integrated strategies
iv) provide an exposure to the nature of strategic management in different types of
organizations
Detailed Schedule:
Topic : Corporate Strategy : an Introduction
Session 1 : Case: Competition in the bottled Water Industry , C-70, Text Book 1
Read : (i) Chapter 1 of Text Book 1
(ii) "Strategic Intent" by C.K.Prahalad, HBR, May-June 1989
(iii) Has India Inc failed in playing the leadership role? by Krishna Kumar,
Vikalapa, July ?Sept 2003, pp1-14
Topic : The Firm ,Its Environment and Industry Structure
Session 2: Case : Kentucky Fried Chicken and the Global Fast Food Industry ,C203-224,
Text Book 3
Read: (i) Chapter 3 of Text Book 1.
(ii) Scanning the periphery. By George S Day, HBR, Nov 2005 pp 135-148
(iii) Firms level competitiveness ...