Case On Nirula's

HISTORY OF NIRULA’S :-

Nirula's, a well-known name in the hospitality industry, had like all success stories a small beginning. The Nirula's Family came to Delhi in 1928. The Nirula brothers before going into the Hotel and Food Service Industry tried their hand at various professions including running a pharmacy, optician shop and a photo studio.

However, they soon realized the paucity of good eating-places in and around New Delhi. Though completely new to the business, they began "HOTELINDIA" in 1934 at Connaught Place with 12 rooms, a restaurant and a bar license.

The starting of the 'Chinese Room' Restaurant and introduction of espresso coffee for the first time in India by Nirula's was done in the 1950's. The 60's witnessed the opening of two specialty restaurants, La Boheme a modern restaurant serving Hungarian food & Gufa an Indian specialty restaurant. The 70s saw the company venture into the fast food business with the Pastry Shop, Snack Bar, Hot Shoppe and Ice Cream Parlour. The Potpourri restaurant with the first Salad Bar in India was also opened in this period.

The eventful decades of 1980s & 1990s saw the opening of the Central Kitchen and Family Style Restaurants at Vasant Vihar, Chanakya, Defence Colony, Noida and numerous other strategic locations in the NCR.

Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot kitchen.

Nirula's widened its presence in North India with the opening of restaurants in Panipat, Dehradun, Chandigarh & Lucknow. Association with Indian Oil Corporation in 2005 witnessed the opening of new Outlets at gas stations at Dwarka, Punjabi Bagh, Janakpuri, Gurgaon and Chandigarh.

In June 200 ...
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