Case Analysis
Dell Computer Corporation
Nick Thompson
Course: Principals of Management
Professor: Liberty Holleman-Grospe
NWOSU
Introduction
Technology is an ever changing industry. Dell was among the first of all the computer companies to bring about the changes to insure that new technology could be affordable for just about everyone. However in the beginning there was a struggle to reach this goal. Dell was founded in 1984 by a man named Michael Dell. Mr. Dell had an idea that he wanted to sell computer systems directly to the customer. He believed by doing this he could customize the machine to fit the needs of his ever changing customers’ needs.
Mr. Dell only had $1000.00 to start up the company. This company started up under the name of PCs Limited. In 1985 the first PC to come out from Dell Computer Corporation was called the Turbo PC. It featured an 8088 Intel processor and was running at whopping eight megahertz. Also in 1985 Dell established its customer service center that allowed next day at home product support with their machines as they still do provide this service. In 1986 Dell developed the fastest PC in the industry with a clock speed of twelve megahertz.
This case study examines the marketing capabilities and needs of Dell computer Corporation through a SWOT Analysis. It provides alternatives and recommendations, which could be helpful to the efforts that exist. Recommendations within this study will focus primarily on the development and implementation of an effective marketing strategy that helps fulfill the purpose of Dell Computer Corporation.
The recommendations within this study will also help place Dell Computer Corporation at an advantage within the growing and evolvin ...