Car Rental Services
Table of Contents
S.no Description Page
Introduction
3
1.0
Executive Summary
4
2.0
Business Description
5
2.1 Business plan 5
2.2 Long term goals of the company 5
2.3 Starting plan & Expenses 5
2.4 Company strength &Uniqueness of service 7/8
2.5 Potential of the business 8
3.0
Marketing Plan
9
3.1 Marketing segments & Target segments 9
3.2 Market needs 10
3.3 Competition 10
3.4 Promotion & Advertising strategy 11
3.5 Pricing Strategy 11
3.6 Marketing Budget 12
4.0
Operation Plan
13
4.1 Various service offered 13
4.2 Selling price & Sales revenue 14
5.0
Management Plan
15
5.1 Management team 15
5.2 Role of Employees 16
6.0
Financial Plan
17
6.1 Profit & loss statement 18
6.2 Cash flow statement 18
6.3 Balance sheet 19
6.4 Break Even Analysis 20
7.0
Critical Risks
21
7.1 Potential problems 21
7.2 Course of action 22
8.0
Harvest of Strategy
23
9.0
Milestone schedule
24
Bibliography
25
Introduction
The company that I will be starting is a car rental service, which I plan to call "Road Runner Car Rental". This is being formed as a private company completely owned by me and which will offer services to the Bahrain & Saudi customers. RR car rental will offer well-maintained cars for individuals, families and business delegates for rental and chauffer driven services.
I plan to start the company with a good initial investment, leaving no stone unturned for marketing, advertisement and the overall look of the company. Although ...