INTRODUCTION
Campbell Soup Company has made itself a household name throughout the world by offering everything from soups, to cookies, chocolate, pastries and juices. This report provides information about Campbell's history, international operations, product lines, current news and opinions, employment, and its commitment to society.
CAMPBELL'S HISTORY
Campbell Soup Company, originally called "Anderson & Campbell", started as a small business and worked its way up to be one of the most identified brands in the world. The company's product was the first of its kind and it took an exceptional advertisement strategy to gain the vast customer base it has today.
Campbell's Amazing Discovery
Campbell Soup Company has a history that spans more than 125 years and includes the creation of many unique products. The company was formed in Camden New Jersey, by Joseph Campbell and Abraham Anderson, in 1869. The company originally produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats (Campbell Soup, history). Eight years later the business made a great decision when it hired Dr. John T. Dorrance. This chemist took the world my surprise with his invention of condensed soup. As stated on the company website, "By eliminating the water in canned soup, he {Dorrance} lowered the costs for packaging, shipping, and storage" (Campbell Soup, history). This invention would prove to be very lucrative for the company and make them the leaders in the soup business.
Campbell's Advertising
Now that Campbell had the product, the next step was advertising it to the public. Winning over the hearts of housewives proved to be a challenge. However, the convenience and low cost of these ready ma ...