Summary of Goods and Services
The company produces canned soup and other food items such as frozen meals, baked goods, pet food and spaghetti products. Americans consume almost 2.5 billion bowls of Campbell soup each year between tomato soup, cream of mushroom and chicken noodle.
Campbell Soup Company manufactures and markets convenience food products. It operates in three segments: U.S. Soup, Sauces, and Beverages; Baking and Snacking; and International Soup and Sauces. (Official website, 2006.)
1. The U.S. Soup, Sauces, and Beverages segment features the well known condensed soups, ready-to-serve soups; broth and canned poultry; pasta sauce; Mexican sauce; canned pasta, gravies, and beans; meal kits; vegetable juice; juice beverages; and tomato juice.
2. The Baking and Snacking segment produces and sells cookies, crackers, and bakery and frozen products.
3. The International Soup and Sauces segment offers soup, sauce, and beverages in Europe, Mexico, Latin America, the Asia Pacific region, and Canada.
Potential for Growth
? To expand their product lines into International Markets
A major opportunity for Campbell Soup is to continue pushing internationally by expanding their market base to gain from early mover advantages. Campbell is a very well known company within the U.S but there remains many international markets that they have not yet entered. The company has had success in Germany with Erasco aroma pack ready to serve soup in easy open pouches, and in Australia with Velish, soups in aseptic packaging. However, large markets such as China and South America to name a few remain relatively untapped by Campbell. By expanding into these markets and others, the company will be able to increase pro ...