Campbell Soup Company
20041794 ???
20050254 ???
20061941 ???
20071546 ???
Contents
1. Company overview
2. Case introduction
3. Plastigon developing process
4. Problem & Soultion
1. Over view
Campbell soup company /2006
Revenue: $7,343million
Operation profit: $1151 million
Headquater: Camden, New Jersey
Emloyees: 23000 people
Market share: about 80%
Vision: “Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day”
Value: “We will passionately pursue our mission with Character, competence, and teamwork”
2. Case Introduction
Our case is in 1987~8.
Its saales of $4.5 billion(75% U.S and Canada and 25% overseas) came from soup products, (where Campbell's U.S market share was approximately 60%) spaghetti products, canned vegetable juices, forzen dinners, bakery products, and new enterprises in 1987. With $1.6 billion of its 1987 revenues coming from soup products, Campbell dominated two of the three primary segments of that market. condesed soup, ready to serve(RTS), dry soup.
By the late 1970s the technology had improved to the point where prices were falling rapidly. Formerly found only in large industrial applications, microwave ovens (often referred to informally as simply "microwaves") were increasingly becoming a standard fixture of most kitchens. The rapidly falling price of microprocessors also helped by adding electronic controls to make the ovens easier to use. By the late 1980s they were almost universal in the US and had taken off in many other parts of the globe. So, McGovern, CEO of Campbell, also championed Campbell's move into new products and markets es ...