1.0 Executive Summary [back to top]
Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and operated by Doug Burham. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan.
• The objectives of CCC are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen.
• The mission of CCC is to provide fast and reliable technical assistance to small office computer users.
• The keys to success for CCC are marketing and networking, responsiveness and quality, and generating repeat customers.
• The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth.
• The local market for this business, while not new, is wide open for new and expanding consulting firms.
• An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the computer consulting business is easy to start, requires little up-front capital, and has the potential to be quite lucrative in today's high tech world.
In conclusion, as shown in the highlights chart below, this plan projects rapid growth and high net profits over the next three years. Implementing this plan, in conjunction with a comprehensive and detailed marketing plan, will ensure that Calico Computer Consulting rapidly becomes a profitable venture for the owner.
Highlights
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1.1 Objectives [back to top]
The objectives of this business plan are:
1. To provide a written guide for starting and managing ...