|Marketing Assignment                                                                           |
|[Submitted to Mr. Laurence Fisher]                                                             |
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|M. E. Tessema                                                                                  |
|MBA 0809                                                                                       |
|Student No. 000323389                                                                          |
|1/11/2009                                                                                      |
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   Introduction
   Brief History of the Company
 Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 267.93 Million in 2007. With activities in the three interlocking  ...