ABSTRACT
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy is considered most effective when it is an essential factor of business approach, central to how the organization will productively utilize consumers, prospects, and competitors in the market arena.
INTRODUCTION
Every marketing strategy is unique. The marketing strategy section of a business plan outlines the game plan to achieve the desired marketing objectives. It is, essentially, the heart of the marketing plan. The marketing strategy section should include information about the 4Ps (Product, Price, Place, and Promotion). The 4Ps of marketing can then be utilized to form a marketing plan to pursue a defined strategy. A marketing strategy supports the objectives of a business, thus defining a general approach as a means to completing those objectives.
Section 1
(a) Objectives
? February 2008 ? Introduce the new first ever Voice Command TV (VCTV) to the evolving world of television technology.
? June 2008 ? Expand the VCTV market globally into China, Japan, and Europe. VCTV will open (4) product showrooms in New York, Atlanta, Los Angeles, and Miami that will display the many facets of VCTV.
? June 2008 ? Partner with Microsoft to further revolutionize the technological world of technology by upgrading Windows Vista to integrate with VCTV.
? December 2008 ? Move to take over the world of television technology by every house hold in America owning a VCTV.
? December 2008 ? Obtain a market share of 10%. Market shares shall be calculated based on sales volume (units) divided by to ...