SWOT ANALYSIS
?æ INTERNAL STRENGHTS
?æ INTERNAL WEAKNESSES
?æ EXTERNAL OPPORTUNITIES
?æ EXTERNAL THREATS
INTERNAL STRENGTHS
Global Reach:
EA has two major design studios, one in Vancouver and another in Los Angeles. Smaller designs studious are located in San Francisco, Orlando, London, and Tokyo. The spread out and location of these design studious allows EA to have a global reach. EA specifically targets consumers in three main markets, the United States, Europe, and Asia. The various geographical locations of EA¡¦s design studious enables EA to design games that are specific to different cultures. This strength that EA possesses and is unmatched within the game industry gives EA the power to launch its video games on multiple playing platforms, in numerous countries, and in many languages at the same time. EA has successfully launched its latest Harry Potter game simultaneously in 75 countries, on 7 different playing platforms, and in 31 different languages. International game sales account for a significant growing portion of EA¡¦s revenues.
Creative Process:
EA has become and continues to be the leading independent video publisher chiefly due to its unique creative process. Teams that create games for EA consist of programmers, digital animators, and creative people who have backgrounds in the TV, music, and movie industries. This type of full service in house design teams allows EA to create and develop new video games in as little as 18 months time. EA¡¦s full service design teams are able to design more cost effective video games and they are able to efficiently covert games from one playing platform to another.
Brand Name Recognition:
Consumers have associated E ...