Internal Strengths
The Walt Disney Corporation brand name has powerfully distinguished itself nationwide as one of the best in the entertainment business. Operating at a multinational level, Walt Disney has over 58,000 employees worldwide, accompanied by more than 189,000 shareholders. Since 1995, Walt Disney has nearly doubled its sales to over $33 billion dollars. In the same time frame, net income of this organization has more than doubled, from $1.2 billion to $2.8 billion. Disney stock prices have also increased steadily throughout its existence. Current stock prices are hovering around $30 per share (“The Walt Disney Company,”1996). Walt Disney Corporation can contribute much of its success to a large number of resources, superior experience, and its low-cost strategy. The company has developed a well -known brand name that has lead to high brand loyalty. This has given the organization the ability to adapt when product line sales decrease. At the same time, financial stability has allowed Walt Disney Corporation to extend its product line and services into home video, film, merchandise, radio broadcasting, network television, and theme parks (“The Walt Disney Company,”1996). As product line sales declined in the US, Disney has effectively expanded its operations to Japan and Europe. Overall, financial stability is one of Walt Disney’s primary internal strengths, giving the firm flexibility to submerge into a variety of different markets and expand operations globally.
Innovative thinking by Disney employees has been critical to the company’s success. Employees have highly contributed to several box office hits in Disney productions. Creative and unique ideas this firm continually produces has overshadowed much of the competition. In an in ...