Advertising and Communication Objectives To attract men that goes to salon and spas. To show them the value for money concept To attract new customers and expand customer base To make them aware of any special promotions. To satisfy our customers by rendering excellent service. To increase sale To compete in the market To create awareness and transmit information in order to gain a response from the target market. Strategies Print Advertising- In newspapers, only a very small amount is paid to writers to write about your business than to advertise full page. We will give then GC’s in order to experience the treatments, if they love it they will write about it. Through this, it would not be just an ad, but it would give details through the write ups. In magazines, our salon spa can be the venue for location and situational shoots. With this, we can create awareness and curiosity. *Radio Advertising- We will sponsor dj’s* because through this, they will keep thanking the company even without a paid sponsorship slot. Also, we will be giving GCs which they can use as prices for their games. *TV advertising- instead of doing commercials, we can ask for features in programs that will suit the market and show. We can contact ETC, QTV, *Studio 23 and TV 5 for a feature and in turn give them free services for *a certain* duration. *We will also be sponsoring celebrities (i.e* for a year) and in return they will be thanking us in our shows, exclusivity and walking advertisements. To give away flyers to people who our near the *area* so that they can visit our salon & spa. To give special discounts during special occasions like Father’s day, Chri ...