Business Strategy

A business plan for the proposed business concept of “Homestead”,a fine dining resturant in your location. Task to be carried out; Reserch the food and dinning out market of the your borough of london for this rather new idea of a traditional dining place with a home envirnment and collect pertnent information and relavant data to determine the customer profile ,customer intensions and attitude, appropriate location and the market size etc.this would require you to do either primary or secondry (or both) reserch. Carry out a business analysis using data collected. First you need to forecast the annual demand and estimate the revenue as well as determine the operating and fixed expences.this would requre you to do a simple cash-flow analysis and prepare a pro forma income-loss statement. You are required to prepare a reprt in the form of a businee plan for investor Mr.james Harvey by incoprating the above items clearly and logically and presenting it professionally.the data and information collected need to be analyzed and prsented in appropriate formats,grphically whenever approoriate. Task 1 – you should focus on the following items; London dininig out trends, in general and particulary your borough,market size and demand for specific type of retaurant and relavant demographic data in your borough. Market characteristics and potential : customer profle(based on demographic,socioeconomic ,and lifestyle criteria),competetion etc. Some analysis using appropriate techniques and graphic presentation of the data collected. Task2 - you should focus on the following items Description of the resturant concept : type of resturant proposed,including menu and capacity as well as the location ...
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