Business strategy of Kudler Fine Foods
MBA 502
University of Phoenix Online
Business strategy of Kudler Fine Foods
Businesses are often preoccupied with the day to day operations of the organization that they lose perspective of the company's goals. Developing a sound strategic plan gives the company a direction for the present and future. The Kudler Company would need to choose a strategy that that is compatible to the company's size, mission and values. The company strategies will need to be flexible to accommodate changes in the market place. Such changes can come from many different forces such as technology, external and internal factors. The Kudler Company also needs to develop specific tactics that help accomplish their goals. Finally the company would need to continually scan the market and see how the company is progressing. Scanning the market would also help the company identify problems and changes that may need to be made.
Pursuing focus strategy
Kudler's is perusing a focus strategy by selecting a narrow-scope segment or niche market in attempts to achieve differentiation strategy, being unique in the industry. This concept is discussed in the Kudler's web site Internet page. It quotes that Kathy was "Passionate about gourmet cooking and frustrated at having to travel all over town to gather the ingredients for one simple meal, Kathy Kudler decided to open her own gourmet food shop. Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success (Kudler Fine Foods, 2006)." The key is that Kathy could not ...