Marketing Mix
Product Strategy:
Oral-B has produced hundreds of innovative products over the past fifty years. Oral-B
adds imaginative and therapeutic products for use in the professional practice and at home.
Along with Oral-B products the buyer gets not only excellent value, but also quality, innovation,
efficiency, and outstanding customer service. Their product offerings have established them as
the market leader since the 1960's!
To the industrial dental market Oral-B offers 21 products in their current 2002 catalog.
Their is outstanding product depth in their lines as well as many innovative products. The
company offers many children's lines of toothbrushes, as well as oral care products tailored to
the individual's needs. Consultative selling of their products is a valuable practice with Oral-B.
Orders of products, sizes, variations, dentist's name and address on the products, whatever the
dentist requests, Oral-B strives to meet the individual and unique needs of all their customers.
Oral-B's product catalog is unique. Oral-B offer dentists a wide array of product
purchasing tactics. Dentists can order in any quantity they wish, realizing cost savings in larger
orders. If a dentist is unsure of a newer or untried Oral-B product, the company has no problem
sending the dentist samples to try out at no charge. This type of strategy strengthens the buyer-
supplier relationship for future dealings.
Oral-B also includes demonstrations of its products to dentists upon request, before the
purchase process takes place. Oral-B will send a sales rep to a dentist's office to ...