A. INTRODUCTION
JetFan Ltd is a new company entering the fan industry to promote the innovative idea of optimal design of fan impellers. This report is for screening the business plan to find out what JetFan has and what it is aiming for in the target market, so that we have a chance to learn how to set up a new business, what the shortcomings are and how to overcome those. In this screening document, some recommendations related to each aspect of the company are also raised to complement our knowledge about the company.
B. JETFAN LTD SCREENING AND SUMMARY
I. MARKET
Likely Unlikely
Is there a need?
Identified Unfocused
Together with the growing trends of consumers, the fan industry is making a lot of efforts to deliver more miniaturized and stronger fans on demand. Most of the current manufacturers hadn’t met the requirements yet due to their limit of technology and high cost incurred when producing complete fans. Moreover, small and modern computers needing more optimal new chips are becoming popular, thus new design of cooling fans is greatly required.
Customers
Reachable, receptive Unreachable, Loyal to others
JetFan Ltd chose the impeller market only so the main customers of it are all of the fan manufacturers who used to produce each element in-house but now turn to outsource impellers for cost reduction and superior features.
What value do you add?
High Low
Compared to the current fan impellers, JetFan products have a lot more noticeable figures and characteristics:
1. Smaller and can be potentially miniaturized
2. ...