Honda Motor Co. Ltd has always sought to provide genuine satisfaction to people around the world. We are striving to deliver the products and services that customers in each locality want most. To ensure that we meet local needs, we go beyond establishing local sales networks; we have structured our operations so that many of our products are not only manufactured, but also developed in the regions where they will be used. The result is over 124 manufacturing facilities in 28 countries outside of Japan, producing the motorcycles, automobiles, and power products that bring us into contact with over 17 million customers each year. This paper focuses on the business risk analysis for building, owning, and operating a manufacturing plant in Croatia. This plant will produce Hybrid vehicles and introduce the Hybrid technology to this region.
Considerable research was conducted on the Republic of Croatia and the region and a SWOTT Analysis was prepared to determine the benefits and risks of conducting business in this country. Political, economic, and market risks have been researched and a detailed description of the risk and how to manage the risk is included.
SWOTT Analysis
SWOTT for Croatia ¡V Opening a Honda Hybrid plant in this country
Strength
?Ï Strategically located in the Adriatic Sea (distribution)
?Ï Open to FDI
?Ï Member of the WTO
?Ï Scheduled to become a member of the EU in 2010
?Ï Scheduled to become a member of NATO in first decade of 2000
?Ï Proactive mindset for protecting the environment
?Ï Competitive advantage in the production of steel and rubber
?Ï Aggressive tax incentives to corporations (Honda)
?Ï Low tax rate
?Ï English well spoken in Croatia
Weaknesses
?Ï High unemp ...