Business Policy And Strategic Management

UNIVERSITY OF WASHINGTON, BOTHELL
BBUS 470: Business Policy and Strategic Management
Autumn 2006

Dr. Kevin Laverty Kristen Spangler, MBA
Email: [email protected]
Office: UWB2-325
Phone: 425.352.5338 Email: [email protected]
Office: UWB1-380
Phone: 425.352.3664
Office Hours:
TU & TH Noon.-1pm
TU & TH 8-9 pm (by appointment only)
Or by appointment Office Hours:
TU & TH 9:30am-1pm
TU & TH 3:30pm-5:30pm
Or by appointment

Text: Hitt, Ireland and Hoskisson, Strategic Management, 7th edition
Case Packet: Available at the Bookstore

COURSE DESCRIPTION

In this course we will learn about a firm’s business policy – from how it chooses strategies to achieve its objectives. In particular, we will work to understand how organizational competencies can lead to sustainable competitive advantages, how industry competitive dynamics erode those advantages, and the integrative nature of policy decisions.

In this course, you will deal with a real business situation. The strategic problems will be amorphous and will contend with other problems for your attention. Having a neatly prescribed problem will be unusual; having to decide which among a host of problems requiring response will be more typical. This course mirrors the real world of business in that you will determine what the problems are, which are important and which are not. You will choose what theory and methods you have learned in this and other courses to resolve specific problems. You will assess which of many possible approaches to a situation will be best for a particular firm.

The course is demanding. Rigor and clarity are required. You will need to learn strategic theories; draw on what you ...
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