Business plan
The Target Market
The market for Abonda's products covers a large area of diverse and densely populated groups. Although it will be located in a downtown urban setting, it is an area where people travel to eat out and one that is also frequented by tourists. It is also an area known for and catering to the demographic group we are targeting.
Market Location & Customers
The Harvard Square area is one of the most desirable retail locations in New England. The Mass. Chamber of Commerce rates it as the third best retail market in the state. There are more than 400 businesses in a 1/4 square mile area with average sales of $330 per square foot.
The customer base will come from 3 major segments;
* Local population -- the city of Cambridge with a year-round population of 145,000 is centrally located in the Boston area and is within 15 minutes drive of 8 major suburbs.
* Colleges and Universities -- Harvard alone has 6 different schools within walking distance of Deacon Street and a seasonal population of 22,000. In addition 5 more colleges near the square have large student bodies.
* Tourism -- between hotels, motels, bed & breakfast rooms and inns, there are over 8,500 rooms available. Last year they were at 92% occupancy.
* Local businesses -- The Cambridge Chamber of Commerce lists over 900 businesses with an average of 12 employees in the Harvard square area.
The food concept and product image of Abonda will attract 3 different customer profiles;
* The student -- more and more young people have developed healthy eating habits. Some also go through a "health food phase" while in college.
* The health conscious person of any age or sex -- this includes any ...