Contents
Introduction into the business.
Secondary research into the market.
The marketing mix.
Startup and operating costs of the business.
Financial aspects
Conclusions and recommendations
Bibliography
Mission Statement
“First choice for internet access and food delivering value through excellence in design and quality”.
MARKETING OBJECTIVES
The aims of marketing aims are to get my company into a high status when compared with other major Internet cafes.
The main aims for marketing are
To gain a 15% market share though out the whole market share
To maintain a good image and is known for outstanding services
Receive a solid customer base and therefore this will help me gain 15% of the market as above.
When received the market share I want, expand the company and purchase lots more equipment
Obviously my main objective is to receive a 15% of the market because if this is achieved then I will be able to achieve all other goals and therefore better my services and buy more equipment. If I can also get more advertising then I will improve sales and market share.
Introduction into the business
1.1 Research
1.2 Methodology
1.3 Target market
1.4 Requirements for chosen business
1.1
Following analysis of my local area, Nottingham, businesses such as cafes, restaurants and café bars are very popular and on the increase due to high demand. I have taken time to visit the Official Nottingham web site and found that there are 12 cafes, 21 restaurants but only 1 Internet Café in the city centre of Nottingham. Therefore I think there is a gap in the market for a second Internet Café and ...