Executive Summary
Marois & Fils is a construction company based in St-Bruno specializing in the installation of gyproc. It has survived through the most uncertain period of a new venture, the Start-up phase. The company began with a minimal number of employees and has experienced financial uncertainty. Marois & Fils has now reached a more functional structure, with more employees and more delegation. Now the company is in the Stabilization phase and needs to improve on certain aspects before entering the Growth phase. The aspects of the company that need to be worked on are essentially the divisional structure, the delegating process, the marketing plan and the financial planning.
The new expansion opportunity lies in the home renovation sector. This sector has seen an overwhelming increase in revenue since the late nineties. The increasing cost of purchasing a new home and the aging population, coupled with the increase in disposable income due to the prosperous Canadian economy, has enabled general contractors to make large profits. These profits are what prompted us to expand Marois & Fils’ operations to the home renovation sector.
The company will offer general contractor services to homeowners in need of major renovations and will distinguish itself from its competitors by offering superior service as well as an innovative on-line approach to providing estimates to its potential clientele.
The window and growth opportunities are very present in this industry and Marois & Fils will use its expertise and innovation to gain considerable market share in this growing sector.
Table of Contents
Business Concept p.2
Product/Service p.4
Goal p.6
Objectives p.6
Managemen ...