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BUSINESS PLAN
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Prepared by:
Andreea Borcean
TABLE OF CONTENTS
1. Table of contents…………………………………………………………………………. 2
2. Executive summary………………………………………………………………………..3
3. Concept/ goal and Objectives
The original idea of the entrepreneur and backgrounds……………………….......4
Market gaps that create the opportunity for the expansion/diversification idea…..4
The management team, the people behind the business, their backgrounds……...5
4. Industry/ market analysis
Industry overview....................................................................................................5
Industry key success factors.....................................................................................6
Forces.......................................................................................................................7
Target market...........................................................................................................8
Market potential.......................................................................................................9
Competition.............................................................................................................9
The window of opportunity...................................................................................10
5. Marketing plan
Marketing Strategy................................................................................................10
Marketing Mix (4P’s)........... ...