Business-2 Business
VS
Business-2-Consumer
Charletta Key
EBUS 400 ? E-Business
Mark L. Schlam, M.S.
June 22, 2006
Business-2-Business VS Business-2-Consumer
Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences of brick-and-mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the following categories.
A Comparison of Business-2-Business
and Business-2-Consumer
B2B and B2C are very similar, in fact, "B2B typically takes the form of automated processes between trading partners and is performed in much higher volumes than B2C applications". (Reference.com, 2006). As B2C is "the retailing part of e-commerce and is often contrasted to B2B. (Whatis.com, 2006). B2B and B2C each has five classifications in which businesses fall under. B2B classifications are; "company web site, product supply and procurement exchanges, specialized or vertical industry portals, brokering sites, and information sites". (Whatis.com, 2006). B2C classifications are; "direct sellers, online intermediaries, advertising based models, and fee based models". (Reference.com, 2006).
B2B and B2C Classifications
Business-2-Business Classifications
According the definition information on Whatis.com B2B can be classified in the following categories;
"Company Web sites, since the target audience for many company Web sites is other companies and their employees. Company sites can be thought of as round-the-clock mini-trade exhibit ...